Key Terms
Codes are systems of signs, which create meaning. This may include technical codes, written codes and symbolic codes
Technical Codes is the use of; Camera techniques, framing, depth of field, lighting, exposure and juxtaposition
Written Codes is the use of; Headlines, captions, speech bubbles, language style
SS Symbolic Codes is the use of; Objects, setting, body language, clothing and colour
Conventions are habits or long accepted ways
of doing things through repeated experiences. There are two types of conventions which consist of:
Technical convention- Technical Conventions - A convention in a technical area. These conventions, apply to the majority of music videos for e.g. the video being the same length as the song and fast cuts
Genre Conventions - this is where conventions are associated with a particular genre. An example of this would be a horror film. There are many scenes in dark rooms with loud non-diegetic sound
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