Purpose Of a movie Trailer
The purpose of a film trailer is to make the audience want to
watch the movie and to intrigue the individual who is watching the trailer. They
use a variety of techniques that are employed in order to tantalize to viewer. The
trailers only last around two and a half minutes which they need to sell off their
movie to excite the viewer. Trailers are advertisements directed at the
audience. Due to only being around two and a half minutes they usually consist of
selected shots from the featured film and are usually taken from the most
excting parts of the film.
The purposes of film trailers are;
- To create interest in the film
- Inform the audience of the film i.e. the genre, the
date of release and the production studio
- To persuade the audience that the film is worth seeing
- To ‘show off’ some of the main actors and stars in the
film
- To ‘tease’ the audience by creating excitement and
intrigue with the use of conventions such as narrative enigmas
- To showcase some of the best features in the film
Whether in the cinema or on TV, the
distributors think carefully about who will be watching at this time and try to
show a trailer which will be interesting to this type of audience. For example,
a trailer for Thomas and the Magic Railroad would not be shown before an 18
certificate horror film at the cinema or in the break of Coronation Street
because the distributors want as many children as possible to see it.
