Conventions commonly found in horror films

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     Key terms

-              Typography- Typography refers to the visual design of language through the selection of type font, size, line, and spacing.

-              Tag line- a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition-  Entertainers often develop tag lines.

-              Technical codes- All to do with the way a text is technically constructed – camera angles, framing, typography, lighting etc.

-              Iconography- which is concerned with the use of visual images and how they trigger the audience’s expectations of a particular genre, such as a knife in slasher horror films

-              Levi-Strauss – theory of binary opposites- A binary opposition is a pair of related terms or concepts that are opposite in meaning

-              Roland Barthe-  describes a text as: "a galaxy of signifies, not a structure of signifieds; it has no beginning; it is reversible.

-              Theory of good v evil

-              Narrative theory of enigma- Enigma code Refers to any element in a story that is not explained and therefore exists as an enigma for the audience, raising questions that demand an explanation.